Marketing and LGBTQIA+: how far are you from understanding t

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The LGBTQIA+ community has demands far beyond those that have to do with simple consumption, and guidelines that respect their rights must be a priority for companies. Understand what the community expects from your brand and discover what you should consider when positioning yourself for this audience. Edu Abreu May 17, 22 | 8 min read lgbt marketing In recent times, more and more companies are including LGBTQIA+ representation in their discourse. The topic is no longer news from the marketing universe , but it continues to arouse more and more interest. Therefore, do not think that it is simple: the attention of the LGBTQIA+ public is not only oriented to the offer itself .





This audience recognizes that it can directly influence society, the economy and the environment. For this reason, it places compliance with its guidelines as a determining factor , both for  America Cell Phone Number List the consumption decision and for its satisfaction. Throughout this reading, you will discover more details about the relationship that surrounds the history of the demands of the LGBTQIA+ movement and the way in which this audience evaluates and decides the brands they will consume these days. Prepared? What does history have to teach about LGBTQIA+ marketing? What should Marketing promote for the LGBTQIA+ audience? And how to meet these expectations? What does history have to teach about LGBTQIA+ marketing?








Countless moments involving LGBTQIA+ characters have been recorded in history. However, let's focus on more recent events, whose weight for the context we are discussing is greater. Find out more below! Stonewall Inn and the beginning of the fight against oppression In late June 1969, a violent police raid took place at the Stonewall Inn bar , located in Village, New York. The bar was massively frequented by the LGBTQIA+ public, and prejudiced and gruesome approaches were common at the time, especially in those places. However, on this occasion, the bar patrons resisted and came into conflict with the police. The revolt took to the streets the next morning, with demonstrations by several LGBTQIA+ people.