Brands are they irresponsible or are they stupid?
Mar 12, 2024 23:00:11 GMT -6
Post by account_disabled on Mar 12, 2024 23:00:11 GMT -6
Is 2018 the year when brands compete to see which one "screws up" the best? Is it too much to ask that clothing brands that claim to serve women of all shapes, sizes and colors show those diverse women in their campaign images?
Revolve screws up
Fashion retailer Revolve has come under fire after using a thin model to promote a $170 fatphobia-promoting sweater with the cruel insult, 'Being fat isn't beautiful, it's an excuse.'
They should have seen it coming
The controversial sweatshirt that said: "Being fat is not beautiful, it's an excuse" is no longer for sale. The product was actually intended to send an empowering message about cyberbullying, according to Revolve.
It was part of a collection of sweatshirts AQB Directory highlighting real and cruel comments made by online trolls to five influential models and actresses: Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser.
The intention was to donate the proceeds to Girls Write Now, a charity that empowers young women through writing.
Revolve issued a statement on Instagram:
«We were wrong. We are very sorry for hurting and offending you.
The LPA x Lena collection was a project that we supported and believed in. The product launched on our site was part of a collaboration aimed at shedding light on the darkness of the internet by printing harmful real-life comments left on the social networks of women around the world.
The intention was not to promote or endorse these hateful words, but to empower all women by making them understand that even the most beautiful and successful women in the world have been the target of hate messages from online harassers. Although it was difficult to distinguish in the photograph that went viral, each shirt said in small text below the hateful quote "as it was said to Paloma", "as it was said to Lena" and as it was said to the other three celebrities who participated in the campaign.
And through a horrible oversight on our part, the hateful comment that shamed Paloma for her weight was not made in an appropriate model, and we are horrified and incredibly sorry that we made this mistake.
Revolve screws up
Fashion retailer Revolve has come under fire after using a thin model to promote a $170 fatphobia-promoting sweater with the cruel insult, 'Being fat isn't beautiful, it's an excuse.'
They should have seen it coming
The controversial sweatshirt that said: "Being fat is not beautiful, it's an excuse" is no longer for sale. The product was actually intended to send an empowering message about cyberbullying, according to Revolve.
It was part of a collection of sweatshirts AQB Directory highlighting real and cruel comments made by online trolls to five influential models and actresses: Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser.
The intention was to donate the proceeds to Girls Write Now, a charity that empowers young women through writing.
Revolve issued a statement on Instagram:
«We were wrong. We are very sorry for hurting and offending you.
The LPA x Lena collection was a project that we supported and believed in. The product launched on our site was part of a collaboration aimed at shedding light on the darkness of the internet by printing harmful real-life comments left on the social networks of women around the world.
The intention was not to promote or endorse these hateful words, but to empower all women by making them understand that even the most beautiful and successful women in the world have been the target of hate messages from online harassers. Although it was difficult to distinguish in the photograph that went viral, each shirt said in small text below the hateful quote "as it was said to Paloma", "as it was said to Lena" and as it was said to the other three celebrities who participated in the campaign.
And through a horrible oversight on our part, the hateful comment that shamed Paloma for her weight was not made in an appropriate model, and we are horrified and incredibly sorry that we made this mistake.