Take advantage of the opportunity to make holiday sales
Mar 10, 2024 0:34:54 GMT -6
Post by account_disabled on Mar 10, 2024 0:34:54 GMT -6
End of year festivities shopping is increasingly done in advance and many consumers take advantage of Black Friday to secure Christmas gifts at good prices. The survey 'The consumer journey on Black Friday' identified that 26% of people intend to advance their Christmas shopping. Therefore, keep this information in mind when developing your Black Friday strategy. You can, for example, create gift guides to help these customers and potential customers when searching. Another interesting measure that can be taken concerns the shipping and exchange policy. To instill the confidence necessary to purchase gifts, you may want to review these policies. After all, you need to demonstrate that you want to do everything possible to make the gift a success. 4. Offer ease In the face of great competition and offers, you can stand out through some differentiators. Offering convenience and facilities can help you win over your customers. A Google search reveals that retailers with self-delivery grew twice as fast compared to those that did not provide this convenience. The increase in searches for “near my path” and “available in stock” shows that convenience is an extremely important point for consumers today.
The numbers indicate that, at the end of the year, 62% of Brazilians plan to confirm online whether one of the products they want to buy is in stock before going to the store to actually purchase it. Therefore, another alternative to stand out during the Black Friday campaign is to offer visibility into your digital inventory, as well as different delivery and collection options to make the shopping experience Bahamas Mobile Number List as convenient as possible. 5. Create fans Take advantage of the Black Friday opportunity to create fans. You’ll be selling to both your regular and new customers, so it’s a great time to stand out and offer exceptional service. The idea here is to convert these new consumers into loyal customers. In this aspect, according to Google research, customers pay attention to an authentic sustainability policy, local ties and advocacy for issues that are important to you, in addition to a good and intuitive app experience. Providing a perfect shopping experience, whether on websites or apps, helps build consumer loyalty for the holiday season. According to the search engine survey, 49% of smartphone users agree that they are more likely to buy from brands whose mobile app allows them to carry out transactions quickly.
After Black Friday, important work must begin to ensure that this relationship lasts throughout the year. Therefore, plan strategies to nurture your new contacts. You can contact them again to thank them for the purchase and offer a gift or a coupon for a new purchase. Another alternative for post-Black Friday is cross-selling and upselling. Cross-selling is when you present a product that is complementary to the one the customer purchased. If he bought, for example, a cell phone, you can offer a headset or a portable charger. On the other hand, upselling is a strategy that consists of offering an improved version of the product that had previously been purchased. Thus, if the customer has signed a package with a gym that entitles them to three classes a week, it is possible to offer an upgrade to classes every day of the week. 6. Use the right tools to help your business With Black Friday driving sales, it is important to ensure that all processes are working to meet this increase in demand. In this sense, intelligent tools facilitate the automation of your operations and help your company make the most of all customers who are interested in taking advantage of your Black Friday promotions.
The numbers indicate that, at the end of the year, 62% of Brazilians plan to confirm online whether one of the products they want to buy is in stock before going to the store to actually purchase it. Therefore, another alternative to stand out during the Black Friday campaign is to offer visibility into your digital inventory, as well as different delivery and collection options to make the shopping experience Bahamas Mobile Number List as convenient as possible. 5. Create fans Take advantage of the Black Friday opportunity to create fans. You’ll be selling to both your regular and new customers, so it’s a great time to stand out and offer exceptional service. The idea here is to convert these new consumers into loyal customers. In this aspect, according to Google research, customers pay attention to an authentic sustainability policy, local ties and advocacy for issues that are important to you, in addition to a good and intuitive app experience. Providing a perfect shopping experience, whether on websites or apps, helps build consumer loyalty for the holiday season. According to the search engine survey, 49% of smartphone users agree that they are more likely to buy from brands whose mobile app allows them to carry out transactions quickly.
After Black Friday, important work must begin to ensure that this relationship lasts throughout the year. Therefore, plan strategies to nurture your new contacts. You can contact them again to thank them for the purchase and offer a gift or a coupon for a new purchase. Another alternative for post-Black Friday is cross-selling and upselling. Cross-selling is when you present a product that is complementary to the one the customer purchased. If he bought, for example, a cell phone, you can offer a headset or a portable charger. On the other hand, upselling is a strategy that consists of offering an improved version of the product that had previously been purchased. Thus, if the customer has signed a package with a gym that entitles them to three classes a week, it is possible to offer an upgrade to classes every day of the week. 6. Use the right tools to help your business With Black Friday driving sales, it is important to ensure that all processes are working to meet this increase in demand. In this sense, intelligent tools facilitate the automation of your operations and help your company make the most of all customers who are interested in taking advantage of your Black Friday promotions.