The subject also needs no explanation The sender
Feb 26, 2024 22:42:55 GMT -6
Post by account_disabled on Feb 26, 2024 22:42:55 GMT -6
Name is the name that you want to appear in the list of messages in people's email program, identifying that the message is yours. The sender's name, more than the subject, is the determining factor in whether an email is opened or not. In email marketing, for example, when we register on a website to receive news, it is because we are interested in anything that website can communicate to us. We already registered without knowing exactly what quality of content we were going to receive, as our primary interest was in the person or the brand. Therefore, if the sender's name in email marketing is not clear enough for the recipient to understand who the message is from, it runs the risk of not being opened. Or, depending on how the sender name is defined, it may convey to the recipient a feeling of insecurity, fraud or unwanted content. Examples of email marketing sender with name without clear identification The image above is a selection of messages that were in my Gmail spam box. I took this print on a 21.5″ computer screen.
Note that, even though I'm on a large screen, the space that Gmail allocates for displaying the sender's name is relatively small. An email address that is completely visible does not fit in this space. And yet, when that sender name has an email address written on it, identifying who is the author of the message is not immediately clear. If we cannot immediately identify who the message is from, we often ignore it, as we find no reason to open something that does not arouse Peru Mobile Number List our interest or identification. The ideal is to use, as the sender name, a name that is your correct identification: your name, the name of your company or any other brand you want to communicate. It is much more relevant if the sender name indicates, for example, “Facebook Business”, than advertise-noreply@support.facebook.com. Even though this is the sender address of the message, that's all it should be: the sender's email, not the name.
The same goes for the subject. After the sender's name, the subject is what will determine whether or not we will be interested in opening the email. If the first characters of the subject do not provide relevant information that catches our attention, we will ignore it. This is especially important for those who want to personalize the subject using recipient data, such as their name. Calling a person by their name is interesting, but remember: by their NAME, not their email address. Otherwise, the subject could become something “contato@emailmarketing.com.br, see your offers of the week”. If I view my emails on my smartphone, the email address alone has already taken up all the space available for the subject, and the information “see your offers of the week” will be hidden. In addition to being visually ugly to use an email address in fields where it is not relevant, this can cause the message to be suspected of spam on some email servers. Maybe that's exactly why those messages in the example above were in my spam folder.
Note that, even though I'm on a large screen, the space that Gmail allocates for displaying the sender's name is relatively small. An email address that is completely visible does not fit in this space. And yet, when that sender name has an email address written on it, identifying who is the author of the message is not immediately clear. If we cannot immediately identify who the message is from, we often ignore it, as we find no reason to open something that does not arouse Peru Mobile Number List our interest or identification. The ideal is to use, as the sender name, a name that is your correct identification: your name, the name of your company or any other brand you want to communicate. It is much more relevant if the sender name indicates, for example, “Facebook Business”, than advertise-noreply@support.facebook.com. Even though this is the sender address of the message, that's all it should be: the sender's email, not the name.
The same goes for the subject. After the sender's name, the subject is what will determine whether or not we will be interested in opening the email. If the first characters of the subject do not provide relevant information that catches our attention, we will ignore it. This is especially important for those who want to personalize the subject using recipient data, such as their name. Calling a person by their name is interesting, but remember: by their NAME, not their email address. Otherwise, the subject could become something “contato@emailmarketing.com.br, see your offers of the week”. If I view my emails on my smartphone, the email address alone has already taken up all the space available for the subject, and the information “see your offers of the week” will be hidden. In addition to being visually ugly to use an email address in fields where it is not relevant, this can cause the message to be suspected of spam on some email servers. Maybe that's exactly why those messages in the example above were in my spam folder.